Equal Opportunities and Rights survey 2021

WIN International, the world's leading association in market research and polling has published the Annual WIN World Survey - WWS...
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Equal Opportunities and Rights survey 2021

Economic Outlook of Sub-Sahara Africa

Africa currently has sloe to 2.2 million Covid-19 cases and 51,000 deaths according to Africa CDC (https://africacdc.org/covid-19/). The Southern Africa...
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Impact of pandemic on spends by the Middle Class in Nairobi

At the onset of the Covid-19 pandemic governments including the Kenyan governments implemented a raft of measures to slow down...
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Impact of pandemic on spends by the Middle Class in Nairobi

The African Continental Free Trade Area: Potential Economic Impact and Challenges

44 African countries have so far signed a framework protocol for the African Continental Free Trade Area (AfCFTA), inching the...
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The African Continental Free Trade Area: Potential Economic Impact and Challenges
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Thorough Analysis – Smart Decisions.

Mind Pulse is a full-service market research firm based in Nairobi Kenya. We offer consulting and qualitative market research for solutions like ad testing, concept testing and product optimization, customer satisfaction research, market segmentation, pricing research and other types of research.

We work with growing startups to multi-million dollar companies throughout Sub-Saharan Africa, providing actionable insights and key findings to help drive data-validated strategic decision-making.

What We Do

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PULSE MARKET

We gather, analyse and interpret information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customer

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PULSE MEDIA & DIGITAL

Our Media & Digital Research service helps clients grow their brands through media measurement and advertising effectiveness research.

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PULSE SOCIAL RESEARCH

We gather, analyse and interpret information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers

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TRADE & CONSULTING

We systematically gather data about people or companies and then analyse it to better understand what that group of people needs.

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FEASIBILITY STUDIES

We objectively and rationally uncover the strengths and weaknesses of an existing business or proposed venture, opportunities and threats present…

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PULSE DATA

As data grows, organisations are looking for ways to dig up insights from underneath layers of information. Market Pulse provide the tools that enable them to view those hidden gems

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PULSE HEALTH

MindPulse wealth solution’s helps financial advisors recommend better-informed, personalized investments to clients aiding in client retention.

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PULSE LEGAL ADVISORY

In today’s complex and rapidly changing regulatory and business environment, our understanding of the legal regulations and deep industry knowledge help our clients to stay competitive and compliant.

Our Services

Industries we serve

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MEDIA SECTOR

With the emergence of new forms of media fueled by internet penetration,  we are working closely with media house owners to assist them figure where their consumers are and are moving to.

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FAST MOVING CONSUMER GOODS

In the highly competitive fast moving consumer goods (FMCG) market we can provide high value data from consumers that will drive your marketing campaigns.

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SOCIAL SECTOR

We offer data collection and consulting services for governments, NGO’s and other players in the social sector to help them make better investments in schools, hospitals and other social amenities.

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TELECOMMUNICATIONS

Competition in the telco sector is heated in Sub-Saharan Africa. We can help you with market research to help you stay ahead of your competition and come up with tarrifs that are in touch with your customers.

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TRADE

MindPulse can deliver accurate data and forecasts regarding specific sectors of the trade, incorporated with critical influencers like inflation levels and trends, government fiscal policies, political conditions, and trade levels.

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AUTOMOTIVE INDUSTRY

With an ever increasing demand for motor vehicles in Sub-Saharan Africa, we are teaming up with vehicle manufactures to offer insights from data collected from the ground to enable them introduce vehicles suited to the African market

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MOBILE DEVICES

With internet and mobile services penetration on the rise around the globe, mobile device manufacturers are in need of data driven analytics of the target market to enable them design and launch new handsets to the market.

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FOOD PROCESSING

MindPulse provides insightful data and recommendations to players in the food processing industry  that help decision-makers make decisions based on emerging trends.

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HEALTH SECTOR

Technological and economic factors have recently combined to make the health sector more competitive and cost-sensitive. To meet these rigorous challenges, MindPulse offers a collection of research services for health sector clients.

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BANKING AND FINANCE

MindPulse helps to ensure that finance and banking sector decision-makers are always making fully informed choices.

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GOVERNMENTS

We provide governments and government agencies in Sub-Saharan Africa with insights based on data gathered from its citizens that enable policy development.

Reports

Our Latest Thinking